Statement for intent
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) To establish a consistent brand identity of a sophisticated design and style magazine across two front covers and contents pages, I created pieces of media that would specifically target a female cosmopolitan audience. My media texts are constructed for a young adult audience, 16–25-year-olds, of all cultural backgrounds. The class demographic for my magazine will consist of an AB economic background. The magazine will use elements of traditional magazine genre codes and conventions, using a bold masthead, a variety of cover lines and stand-out images. Both the front covers and contents pages will feature the same capitalised font which establishes a clear brand identity for the intended audience. As a publication under the well-known Condé Nast, there is a duty to ensure there is positive representation across the ...