Analysis of style magazine cover 1

 

This Apartamento magazine cover does not follow a specific colour scheme however features a perfect contrast of earthy colours and beige minimalism to create a well-rounded and eye-catching cover. By using a simple and plain background, viewers are instantly attracted to the image across the centre of the front cover. Apartamento have used minimalism on this front cover to show the normality of interior design and that often a simple design idea for your kitchen or living room can be the most effective. The simplistic font across the top centre of the cover is timeless and classy, representing how this magazine company focuses on making each cover different than each other. This Barcelona founded interior design company has used a black bold title font to contrast the green and blue tones of the table cover and chair. The layout is simple and can be seen as basic as this company wants their magazine to show the realistic portrayal of an everyday person’s house rather than creating a façade. The props on top of the table show how a house is supposed to be lived in and not just for show. By creating a realistic environment on the front cover Apartamento is appealing to differing audiences. For example, a working- class person may be attracted to the real-life aspect of the front cover and an upper-class person may be drawn to the perfectly crafted furnishing pieces. The text below the magazine title mirrors a title sequence on a movie as it says ‘Featuring:’ and the mentions the designers that are featured throughout the magazine. This ‘film style’ text shows how Apartamento magazine front covers sought to create an expressive showcase of interior design. The primary audience for this magazine front cover would be creatives and industry focused individuals around the age of 25-40. This audience prefers the old-fashioned authenticity of the front cover, choosing authenticity over aesthetics. The niche names across the front cover will specifically target a well-read audience. The secondary audience for this magazine front cover is 18-25 year olds who are interested in urban living and students wanting to gain insight into the multi-faceted interior design industry. The minimalist aspect of the front cover would attract this audience as students and young adults are always looking for DIY hacks and ways to make living simpler.