Magazine website analysis 1

BRITISH VOGUE STYLE MAGAZINE WEBSITE ANALYSIS


  


 












Vogue is a global phenomenon in the magazine industry specialising in fashion, culture, beauty and lifestyle. At the top of the magazine page there is clear categories labelled as fashion, beauty, arts and lifestyle, runway, shopping, news, video and vogue shop. By having easy access to each category of Vogue, the website is easier to navigate and ensures active engagement from users. The search option on the website also means that users can search for anything the want to specifically look for. The visual design of the website is in a minimalist style, with strong typography and a significant amount of white space across the website. This creates a sleek look making it easy for first time users as they can focus on the information rather than the visual design. In addition, the high-quality images across the website promotes the luxury of Vogue. The editorial design fits the brand image they are aiming to create. Content across the website includes trend and fashion report aligning with the change in seasons. Beauty tutorials and product reviews are two other key aspects of the website as many products are promoted online through their website. Vogue makes their website have elements of journalistic articles whilst also showcasing luxury products and an unachievable lifestyle. The Vogue website could be described as ‘aesthetically pleasing’ due to the design layout and the use of a basic colour palette of black and white with a pop of colour through the articles on the homepage.


Numerical data and Social Media information for Vogue

Vogue magazine on instagram has 51.6 million followers. British Vogue twitter has 3.6 million followers. Vogue Facebook has 12 million followers. Vogue targets audiences through platform specific content and creating content which has a high level of exclusivity and authenticity. Utilising social media was necessary for the success and development of Vogue. They adapted to social media originally by transforming traditional coffee table magazines into digital content. Specifically, they offered readers downloadable copies of the editorial that they could read on the go from their mobile device. They also introduced an online newsletter which encouraged readers to sign up to receive email updates informing them of new fashion information, articles and content.


 


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