Analysis of style magazine cover 3

This style magazine front cover by the Australian company ‘Never Too Small’ combines living and up-market designers. The colour scheme within this front cover uses a blend of a bright and bold cover line font and earthy neutral tones on the rest of the cover. This front cover is taken as if it were a snapshot of a room that has been lived in. The minimal text on the cover means viewers are instantly attracted to the intricate interior design details. The earthy tones also reflect the themes of sustainability and compact living. The grounded mood of the front cover replicates how they are promoting simplicity in interior design. The masthead ‘Never Too Small’ gives a friendly personal feel which contradicts mainstream style magazines as they typically use the same font for their mastheads. The subheadings at the bottom accompanies the simplistic feel of the front cover and doesn’t disrupt the aesthetics of the front cover. The layout is well-balanced as the masthead is top left, the main image is central and the cover lines are along the bottom of the cover. The layout of the magazine front cover goes against the traditional codes and conventions as they have chosen to reduce the amount of text on the cover and the interior design is the focus. They have used unique cover lines such as ‘London’s Greatest Mistake’ and ‘ A better breed of pet furniture’. These cover lines are niche meaning they will appeal to readers who are looking for creativity. ‘Never Too Small’ magazine has featured a candid lifestyle image of a woman with a coffee in her hand with her dog sat next to her, in a comfortable and relaxed environment. This setting doesn’t appear staged, making the lifestyle real and attainable for readers. A primary target audience for this front cover would consist of design enthusiasts around the ages of 20-35.